SaaS product
One place where customers say how they want to be contacted, and every system obeys it.
A central preference and consent system of record.
No account. No card. No sales call.
- 40 customers
- 200 million contacts under management
- Outcomes on both sides: documented reduction in wrongful contact incidents
How much is your drop-off costing you a year?
Your own numbers in, a real figure out. Runs in your browser. No account, no card, no call.
Where you sit against the category
- Cost per acquisition now
- $168.78
- At category median
- $39.50
- Ad spend not converting
- $12,088
- Uplift needed
- 327%
Take this with you
No email required. It is your result.
Prefer — revenue leak · Leaking $4,406,400 a year · 8,500 visitors/mo at 1.1% vs 4.7% median · CAC $168.78 now, $39.50 achievable Run it yourself: https://prefer.cx
Method: leak = (visitors x median rate x order value) − (visitors x your rate x order value). The median is the middle of the category, not the top, so this is a conservative floor rather than a best case. Your inputs never leave this page.
What you actually get
Six things that are true on the first day, not on the roadmap.
Set it up in minutes
Connect your data once. Prefer starts producing answers on the first run, not after a six-week onboarding.
Everything in one view
The numbers that matter to marketing, data and compliance leaders at companies with more than… on a single screen, updated live, with no spreadsheet in the loop.
Alerts that mean something
Thresholds you set yourself. Prefer tells you when a number crosses the line and stays quiet when it does not.
History you can trust
Every change is versioned and timestamped, so you can answer what happened and when without guessing.
Exports and API
CSV, scheduled email and a documented REST API. Your data leaves as easily as it arrives.
Roles and audit
Invite the team, scope what each person sees, and keep an audit trail of who changed what.
The problem
Companies collect consent in a dozen places and store it in a dozen systems that disagree.
A customer unsubscribes from email and keeps receiving texts, or opts out entirely and is contacted anyway because a campaign pulled from a stale list.
This is both a compliance breach with real fines and the fastest way to destroy trust, and nobody can prove what a customer consented to or when.
Who this is for
Marketing, data and compliance leaders at companies with more than 100,000 contacts across multiple channels and systems: retail, financial services, telecoms, travel and media.
How it works
Three steps, and the first one costs nothing.
- 1
Run the free tool
Upload contact and suppression lists from up to three systems and it identifies the contradictions: contacts suppressed in one…
- 2
See your own numbers
A central preference and consent system of record.
- 3
Upgrade only if it earns it
Keep the free result either way. Move to a paid plan when Prefer is already doing the work.
Questions people actually ask
- Do I need to talk to anyone to try this?
- No. The free Prefer tool runs without an account, a card or a call. That is the point of it.
- What does it cost?
- Pricing is published in full on this page.
- Who is this actually for?
- Marketing, data and compliance leaders at companies with more than 100,000 contacts across multiple channels and systems: retail, financial services…
- What problem does it solve?
- Companies collect consent in a dozen places and store it in a dozen systems that disagree.
- Can I get my data out?
- Yes. Everything you put in can be exported as CSV or JSON at any time, and deleting your account deletes your data.
- Why should I trust the result?
- Consent fragmentation gets worse with every system a company adds, so the problem grows on its own.
Pricing
Published in full. No “contact us for pricing”, no per-seat surprise on renewal.
| Plan | Price | What it is for | Action |
|---|---|---|---|
| Free | Freeforever | The wedge, free forever. Enough to run on.
| Start free → |
| ProPopular | $1,200per month | For marketing, data and compliance leaders at companies with…
| Start 14-day trial → |
| Scale | $7,200per month | For teams that depend on this in production.
| Talk to sales → |
Prices in USD. Cancel any time from the dashboard — no email, no retention call.
How much is your drop-off costing you a year?
Your own numbers in, a real figure out. Runs in your browser. No account, no card, no call.
Open the free toolIt runs in your browser. Prefer never sees your inputs.