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How much is your drop-off costing you a year?

Put in your monthly participants, conversion rate, order value and ad spend. See what you lose each year against the category median. Runs in your browser. No account, no card, no call.

Your numbers

Nothing is sent anywhere. This runs entirely in your browser.

You are leaving $4,406,400 a year on the table at your current conversion rate.
Leaking per month
$367,200
Leaking per year
$4,406,400
Capturing now
$112,200
at 1.1% conversion
Achievable at median
$479,400
at 4.7% conversion

Where you sit against the category

You1.1%
Category median4.7%
Cost per acquisition now
$168.78
At category median
$39.50
Ad spend not converting
$12,088
Uplift needed
327%

Take this with you

No email required. It is your result.

Prefer — revenue leak
· Leaking $4,406,400 a year
· 8,500 visitors/mo at 1.1% vs 4.7% median
· CAC $168.78 now, $39.50 achievable

Run it yourself: https://prefer.cx

Method: leak = (visitors x median rate x order value) − (visitors x your rate x order value). The median is the middle of the category, not the top, so this is a conservative floor rather than a best case. Your inputs never leave this page.

How much is your drop-off costing you a year?

Put in your monthly participants, conversion rate, order value and ad spend. See what you lose each year against the category median. Runs in your browser. No account, no card, no call.

Open the free tool

It runs in your browser. Prefer never sees your inputs.