About Prefer

One place where customers say how they want to be contacted, and every system obeys it.

What we do

A central preference and consent system of record. Every consent and preference, per channel, per purpose, per brand, captured with its timestamp, source and the exact wording the customer agreed to, and enforced through an API that every sending system checks before it sends. A single customer-facing preference centre where people choose channels and topics rather than facing an all-or-nothing unsubscribe, which measurably reduces total opt-outs. Full audit trail for regulators, and honouring of deletion and access requests across systems.

Who we built it for

Marketing, data and compliance leaders at companies with more than 100,000 contacts across multiple channels and systems: retail, financial services, telecoms, travel and media.

The problem

Companies collect consent in a dozen places and store it in a dozen systems that disagree.

A customer unsubscribes from email and keeps receiving texts, or opts out entirely and is contacted anyway because a campaign pulled from a stale list.

This is both a compliance breach with real fines and the fastest way to destroy trust, and nobody can prove what a customer consented to or when.

Try it before anything else

The free revenue-leak calculator runs in your browser with no account. Put in your traffic and conversion rate, and see what the drop-off costs straight away. Open it.